Investing Guide at Deep Blue Group Publications LLC Tokyo - Top Tips For Winning New Clients
Looking for ways to attract additional clients? Here are some helpful suggestions
from a variety of industry sages, including Ron Carson, founder of Omaha,
Neb.-based Peak Advisor Alliance, a coaching program for financial advisors.
Explain Your Fees
Based on his research, Carson found that today’s investors —
first and foremost — want to understand how and when an advisor they are
looking to work with gets paid. Advisors, therefore, need to be precise about
how much they will be charging and clear in explaining how they come up with
their fees. One way advisors can be more transparent is by simply posting their
fees on their firms’ websites, so that any potential clients can see them,
carefully review them, and then ask questions.
Don’t Be Condescending
Potential clients also want to be treated as equals. They can
sense when an advisor is talking down to them or avoiding the details. The
choice of words that an advisor uses when speaking with clients is also
important. The wrong word choice can have the wrong effect or make the wrong
impact. Terms like "asset allocation,"
"diversification" and "controlling expenses" are all
examples of appropriate word choices that can help a client understand the
methods of investing being used, according to Carson. Vague words such as
“alternatives” can mean a variety of things and are therefore less helpful.
Millennial investors, in particular, don’t want to be
bombarded with a bunch of numbers when an advisor is explaining investment
choices. And they certainly don’t want to be “schmoozed” in an old-school way.
Instead, advisors should be up-front with their clients and provide them with
answers to questions in a clear, straightforward manner.
Make Yourself Available
Today's investors also want to be able to access their
portfolios whenever the mood strikes them, so investment advisors need to make
themselves available at all times. They should be proactive about alerting
clients when changes in the economy, the markets or even the government could
have a big impact on their portfolio. They should also be able to talk to their
clients about how these changes may affect their investment choices.
What Can You do for Them?
Additionally, clients need to know exactly what an advisor
can offer them so advisors should be specific when addressing this. They are
less interested in hearing a sales pitch and more interested in learning
exactly what an advisor can do for them and what services will be provided.
Advisors should also ask any potential clients to explain to them what their
specific needs are. At that point, the advisor can express to the client
exactly how they will be able to fulfill those needs. Advisors may also want to
form their own client advisory councils within their businesses and ask clients
to offer detailed feedback about their business practices. It’s a great way to
find out areas with your business that may need improvement.
Bottom Line
Advisors looking to attract potential clients need to speak
in a straightforward manner, be available for questions and leave the sales
pitch at the door. They should make every attempt to learn about a client's
needs, be specific about what kinds of services they provide and, most of all,
be upfront about how they are paid.
0 comments :